This is shockingly upsetting that most people believe UI and UX designing is simple and the easiest task ever. Though in reality, it is far from being as easy as ABC. Neither designing user interface is easy nor enhancing user experience is easy, in fact, the user experience is a tricky thing for both mobile app development as well as web application development. But if one finds it interesting instead of hectic, UI and UX designing are the most incredible thing to do. It is fascinating to design wonders and add brilliance to the site.
In 2017, more than 91 billion applications were downloaded from iOS App Store as well as Google Play Store (not including third-party apps). That is a lot, roughly 13 per person on the all-inclusive planet Earth. It is seen that despite with so many downloaded applications, 51% people don’t use that app again in the next 30 days, with a drop to 71% in the next 90 days. This is an alarming situation and it is studied that it happens due to lack of better and enhanced UI and UX, where users get bored of the application or get highly disappointed, resulting in either not using the application or uninstalling it right away.
We are going to evaluate the top 10 mistakes that a designer of UI and UX must avoid in order to sustain as a brilliant application for their audience. But before that, lets quickly review what a user basically intends to look for in an application.
Expectations of Users When Using an App
There are a total of three things that users are expecting from an application that must be kept in mind by the mobile app development agency.
It is a pivotal role of the app designer to understand the mentality and psychology of the users. A non-friendly design can never give satisfaction to your clients. If you are not able to understand your users, they will easily switch to another app.
It is important to create a personalized experience for the users. The users are likely to get pissed off by continuously entering their personal information and telling their dislikes and likes. Developers must keep this in their minds.
The crucial aim of any mobile application is to provide solutions to the needs of the clients. It requires optimization of designing and subsequent adaptive web development principles.
Mistakes to Avoid In UI and UX Designing
Confusing UX With UI
Co-creator of Foster.fm says that UX and UI are majority being confused and misused terms in the IT field. A UI without UX is like a painter painting onto the canvas without any thoughts whereas UX without UI is like a frame without anything inside. Both are essential and any app without it cannot survive.
User experience is basically a process of enhancing customer satisfaction by improving ease of usability and providing the pleasure of using. Whereas user interface is technically the overall look and feels and proper presentation of any application or the site. Both are different and confusing both can result is a disastrous application.
Designing for Yourself
It is evident that every designer is an artist within himself with a certain perception and a mind with creative thoughts. But that doesn’t allow him to design the application as per his own ideology as basically the app is not for just him, instead, a number of other users will be using it too. The design should be client oriented not designer specific. It must be providing a solution to the needs of the client and not of the designer only.
Since it is clearly stated before that the users get frustrated from entering their personal information again and again and telling their likes and dislikes repeatedly, therefore creating a personalized experience is crucial. Keep your forms short with prompt commands and auto-completion fields.
Low Contrast Fonts and Layouts
Never ever use low contrast fonts and layouts that make it nearly impossible for the users to read the text. It is important to keep the color contrast specific and simple. A light colored background with dark colored font colors is appreciated than dark colored background with light colored font color. A trendy layout means simplicity with enhanced opportunity to read and comprehend conveniently.
Sometimes there are some features in your application that are not visible clearly. If they are not obvious than what that feature will provide you? Absolutely nothing. It is essential that every feature of your app should be easily visible and interactive enough to engage the user for a long time. Get rid of old fashioned controls and buttons and get some modern effects to your app for user engagement.
In addition to the foregoing mistakes, we can find conveniently some insignificant UI controls and skeptical icons in the software development. Though they might be creative but highly misunderstood, and then affecting UX negatively. Make sure to sure intuitive and easily understandable controls wherever possible.
Overloaded with Information
Using tons of data is not a favorable strategy at all. Unnecessary information is definitely frustrating. It is a common mistake to add pointless information by iOS and Android app developers just to get more ads. This can make your content vague and no one will read it at all.
Don’t make your app look a complete disaster. Sometimes there are certain situations where the designer believes it is an interactive and amazing effect like whirling and opening with delay. Users think that the app has crashed, ultimately leaving your application, forever.
Wrong Error Messages
Since users can get frustrated easily, therefore, if they are getting a non-relevant error message, it converts to a message for the designer that they are not going to use it any further. Embarrassing error messages must be abandoned in order to ensure proper user experience and user interface all the time.
Since every application designed comes with the sole aim to solve the problem of the users whereas the UI and UX with an intention to make things more flexible and convenient to use. But is the application is system-centric instead of client-centric than such an approach will always provide you with problems only.