More and more companies are now getting into alternative means of marketing their brand or product to this day. The consumer has experienced every which of marketing and content exposure and is now almost expected to not be impressed by the same old same old. Why would anyone watch an ad that has been done a hundred times before? Why would anyone take any conventional marketing, seriously?
Consequently, the consumer no longer has any interest in watching advertisements. This is not news, but indifference qualifies as news. Marketers have always battled the objectivity of the disinterest and the complacency of the uninterested. That is part of the human condition. As a whole marketers should feel their world tumbling down due to the utter lack of willing audiences they have, and this creates the passive advertising and marketing approach.
So aren’t they worried? Is it just the inundated nature of technology when it comes to information sharing that is saving them? Maybe that is partially true. However, we now know that the industry is not sitting quite through all of this.
Marketing Strategies of Today
The newer and newer concepts for marketing have been introduced in the past decade and for good reason. One of them is whiteboard video production or whiteboard animations. Whiteboard animations are a handy tool for those in need of a long format informative video. The science behind the whiteboard animation is simple – set the tone, deliver the information simply and coherently, and most of all keep the viewer engaged.
Some of the reasons to use whiteboard animations are:
The Idea is Comprehensive
This reason comes to mind since anyone who has ever try to present informative and extensive subject matter in a presentational way has used it. It becomes easy to present since you have to present much yourself and just the video. Following an essay format, whiteboard animation can simply turn the presentation into a fun and short-spanned classroom.
When you have more ideas than time
Whiteboard animation is particularly effective if you have to go through multiple ideas especially if they are interconnected and need to be simultaneously articulated. Although a simple point-by-point presentation is also good since it takes advantage of the short and punchy yet stoic nature of the animation.
Since it lends itself to a professional look and yet remains with a casual feel, a white animation works wonders in the boardroom, conference room, or corporate workshop. These places having a no-nonsense is a plus point for whiteboard animation’s unique nature, making the exchange lively and thought-provoking. So if one business decides to chat with another, whiteboard animations have to be the way to go.
Avoid the Hassle and Costs of a Typical Video
With so much to do in a marketing campaign or a business deal, you cannot waste time with any task that is not the best option. Particularly nowadays a typical video is a bigger headache than any corporate executive would care to know. Increasingly, business is focusing their attention to other audience engagement and information delivery methods. You no longer have to deal with bad actors, set or venue procurement, or the cost of it all. This audience won’t cringe and won’t have to pay for it.
Using Social Media
This is the marketing jackpot. To have your audience watching your ad is a dream come true. And whiteboard animations provide exactly that. We all remember those catch YouTube videos that gripped us through to the end – educational video essays. Social media is emphatically keen on whiteboard animations. People always watch with more interest and open-minded towards the ad. So uploading your video animation to YouTube or other social media is one of the instantly effective ideas out there.
For Story Telling
Already in a format that’s broken into sections, whiteboard animation can deliver a story to the audience with a naturally focused effort. This keeps it all about the story and the animation and nothing else distracts the viewer as they are invested in it.
To Use Humor
Remember is maybe learning but it does not mean that there are no jokes, quips, and puns that can be better delivered. Since it’s animated; no actors are sucking up the audience’s attention and still delivering nervous energy with their humor. You are more focused on the humor than the scenery. The punchlines are clearer and land harder.
Recycling and Replugging Old Content
Waste not, want not. In case you have any old content already, like audio clips or podcasts, try adding them to a new animation to put a spin on old content. This can be counted twice as effective as the old content since it is repeated. This will also be a fresh perceptive tour of your audience about the same subject matter.
In a serious but boring presentation like a legal presentation or classroom or a corporate conference room, one can’t help but choose the whiteboard animation. It’s a much better learning apparatus with bundles of eye-catching and attention-grabbing quality. A corporate whiteboard video can get the message across without putting the viewer to sleep. A lot of corporate practices are changing this way and for the better. The narration plus animation puts your audience at the edge of their seat, so to speak, with the video having their undivided attention.
There are very few settings in which a whiteboard animation will not be the smart choice – the people have spoken that this is true and undeniable. With a simple basic visual premise and clear audio conveyance, the audience appreciates the information more and subsequently sinks in quicker and deeper.
All the aforementioned reasons elaborate why the whiteboard is taking over even in business. With any luck, these would help anyone looking for ideas for their next presentation or media sharing. With all due respect to old media, new media has captured the market with their new and improved ways of audience retention and content versatility. A huge part of that is methods such as whiteboard animations.
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